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Hugo Boss adds golf apparel

Published on .

Menswear maker Hugo Boss, Pebble Beach, Calif., and Metzingen, Germany, said it will launch its first golf apparel line, Hugo Boss Golf, in spring/summer 1998 and signed pro golfer Phil Mickelson to a five-year endorsement contract. Gerhard Flosdorff, marketing director for Hugo Boss, will head the business unit for Hugo Boss Golf. Paul Wold was named VP-marketing and sales from VP-marketing, Bobby Jones Golf.

Copyright January 1997, Crain Communications Inc.

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