Hummer's $35 mil ad review cuts field in half to 4 finalists

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General Motors Corp.'s new Hummer brand team narrowed the list of contenders for its estimated $35 million account to four from eight. Incumbent Pyro, Dallas, is a finalist along with McCann-Erickson Worldwide's Troy, Mich., office; Martin Agency, Richmond, Va.; and upstart Modernista!, Boston, founded earlier this year by two former Volkswagen creatives at Arnold Communications. Detroit-based GM acquired the rights to Hummer last year. Two of the finalists already handle GM brands--McCann has Buick and Martin has Saab. Presentations are next month.

Copyright August 2000, Crain Communications Inc.

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