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Humongous, GT Interactive form alliance

Published on .

Humongous Entertainment, a subsidiary of GT Interactive Software Corp., and Lancit Media Entertainment have entered into a production alliance to create TV, video and movie programming based on Humongous' CD-ROMs. Lancit's strategy licensing unit will act as exclusive merchandising and licensing agent for award-winning CD-based characters "Putt-Putt," "Freddi Fish" and "Pajama Sam."

Copyright March 1997, Crain Communications Inc.

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