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Humor from Miami

Published on .

Humorous double-entendres highlight a new television and print campaign from the Greater Miami Convention & Visitors Bureau. The messages play off typically northern efforts, like "We throw salt on the ice, too" in a print ad with the image of a salt-ringed margarita, or "We throw on a coat when we go out, too" in a television spot showing a woman putting on suntan oil. The ads, from Turkel Schwartz & Partners, Coconut Grove, Fla., break this month in the travel trade, Northeast newspapers and spot network and cable.

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