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And Other Current TV Commercials of Note

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Bogart Dances for Coke
Client: Coca-Cola Co.
Brand: Diet Coke
Title: "Movie Theater"
Agency: Foote, Cone & Belding
With the classic 1942 Humphrey Bogart/Ingrid Bergman love story Casablanca playing on the theater screen above, Diet Coke spins its own love story in the aisle below.

Client: Jaguar North America
Brand: Jaguar 2004 XJ
Title: "It's Alive"
Agency: Y&R Advertising, Irvine, Calif.
Spectacular animation brings the Jaguar hood ornament to purring mechanical life, just like the engine of the car it symbolizes.

Cog, the Two-Minute Spot
Client: Honda
Brand: Honda Accord
Title: "Cog"
Agency: Wieden & Kennedy, London
In a two-minute spot that is one of most unique commercials of the year, Honda uses a Rube Goldberg-like contraption of car parts to introduce its new Accord.

Client: IBM
Brand: e-Business on Demand
Title: "Mob"
Agency: Ogilvy & Mather
So, people in hooded black robes and white masks are chasing you through the hallway. What does it mean? IBM's psychiatrist can tell you.

Plumber Salad
Client: McDonald's
Brand: Premium Salads
Title: "PTA Chairperson"
Agency: Golin/Harris, Chicago
The woman shown here is a plumber. Surprised? She eats fresh salads at McDonald's. Even more surprised?

Small Print for Fat Ladies
Client: Jenny Craig
Brand: Jenny Craig Diet Program
Title: "Like Best"
Agency: Johnson/Ukropina, Irvine, Calif.
The big print of Jenny Craig's latest ads tell us that Sally Lost 111 pounds in 38 weeks and Kelly lost 50 pounds in 29 weeks. The tiny print tells us that both their results were "not typical."

Client: Calif. Dept. of Health Services
Brand: Anti-Smoking
Title: "Reverse Psychology"
Agency: Ground Zero, Los Angeles
What is it about youthful rebellion that so wants to hang a cigarette from its lip, asks as slick tobacco-marketing executive.

Steaming the Beer Babes
Client: Miller Brewing Co.
Brand: MGD
Title: "Screenwriter"
Agency: Ogilvy & Mather
As it continues to explore the more meaningful aspects of American culture and the arts, Miller Brewing Co. takes us into a steamroom full of towel-wrapped beer babes.

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