HURLEY SCALES BACK ESTEE LAUDER AD ROLE

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(Sept. 6, 2001) -- Actress and model Elizabeth Hurley is scaling back her modeling duties for Estee Lauder, she and the company said today in a joint statement.

Ms. Hurley will continue to appear in fragrance advertising, but not in makeup or skincare ads in order to accommodate her "expanding film and producing projects," Leonard A. Lauder, chairman of the company, said in the release.

She'll continue to make public appearances on behalf of the entire range of Estee Lauder products and the company-sponsored Breast Cancer Awareness program. Ms. Hurley has been the face of Estee Lauder for seven years.

"I'm going to travel a lot more and do many more public events, which I much prefer to sitting in a dark studio all day," Ms. Hurley said.

Separately, Estee Lauder announced it has signed model Carolyn Murphy to fill the void left by Ms. Hurley's reduced role. Ms. Murphy has appeared on covers of several fashion magazines and appeared in the Barry Levinson film Liberty Heights. -- Jack Neff

Copyright September 2001, Crain Communications Inc.

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