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Hyatt parts with BBDO

Published on .

Hyatt Hotels Corp. has ended its three-year relationship with BBDO, New York, and will immediately review criteria for a new advertising agency to handle its reported $20 million account. The agency search will begin in about one month. Hyatt's current ad campaign, "Discover the people with the Hyatt touch," was created by BBDO in March 1995. BBDO's sister agency, Rapp Collins, will continue to handle Hyatt's database marketing.

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