Critical Mass will incorporate Hyatt's 40 North American Web sites and 100 sites around the world to create a new Hyatt.com -- a central site for the company's 203 properties that include Park Hyatt, Grand Hyatt, Hyatt Regency and Hyatt Resorts brands.
In an effort to integrate Hyatt's marketing efforts, Critical Mass will work with Rapp Collins, which designed and manages Hyatt's GoldPassport program and Web site, to merge the new Hyatt.com with the loyalty program.
Critical Mass is part of Rapp Collins' interactive network RappDigital and is 50% owned by Omnicom. -- Cara Beardi
Copyright August 2001, Crain Communications Inc.