Viacom's Showtime Networks and HyperTV Networks, a subsidiary of ACTV, will enhance selected Showtime programming with synchronized, relevant Web content and community chat made possible by ACTV's HyperTV software solution for TV-Internet convergence. SHO.com and HyperTV Networks will collaborate on the development and delivery of unique TV-Internet convergence programming content for viewers of Showtime's Sci-Friday programming lineup and boxing franchises. Initially, a targeted pilot group of Showtime viewers will be able to access HyperTV during specific programs airing in the fourth quarter. Viewer response will dictate further expansion plans.
Copyright September 1999, Crain Communications Inc.