The group will monitor the performance of Aegis Group's Carat
Named to head the unit was Kenny Han, previously marketing coordinator for parent Hyundai Motor Co. He most recently served as liaison with the South Korean parent company during the media review that ended with Carat's selection.
Hyundai, meanwhile, has named 10 semifinalists in the review for its $160 million U.S. creative account. Select Resources International, West Hollywood, Calif., is the consultant in the review.