On the plus side, several major Bates clients like Pfizer and Wendy's International are in product categories that are doing relatively well in a recession. And the New York-based agency hired heavyweight Chief Account Planning Officer Gerard Schweitzer from Grey Worldwide to head a re-energized account planning process. In February, Rob Slosberg joined as group creative director, Bates USA, from DeVito/Verdi, where he was creative director.
The global consolidation effort of Hyundai may well affect Bates' creative portion of U.S. Hyundai business. Shaky also is Bates Media, left with Wendy's International as its only major client after losing Hyundai and Warner-Lambert Co. Cordiant has some difficult decisions to make.