×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Hyundai sets used car push

Published on .

Marketing executives at Hyundai Motor America, Fountain Valley, Calif., are meeting today to determine spending and strategy for the brand's certifiedused vehicle program, which was announced this morning. Hyundai's national agency, Bates USA West, Irvine, Calif., will handle the campaign. It is expected to be all print, according to a Hyundai spokeswoman. Hyundai spent $108 million in measured media last year, according to Competitive Media Reporting.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: