Marketing executives at Hyundai Motor America, Fountain Valley, Calif., are meeting today to determine spending and strategy for the brand's certifiedused vehicle program, which was announced this morning. Hyundai's national agency, Bates USA West, Irvine, Calif., will handle the campaign. It is expected to be all print, according to a Hyundai spokeswoman. Hyundai spent $108 million in measured media last year, according to Competitive Media Reporting.
Copyright August 1998, Crain Communications Inc.