Hyundai Motor America, Fountain Valley, Calif., is the new title sponsor of the annual pro golf tournament at the Pelican Hill Golf Club, Newport Beach, Calif. The Hyundai Team Matches, formerly the Diners Club Matches, mark the South Korean auto importer's entry into pro golf. Hyundai said it wants to introduce its all-new Santa Fe sport-utility vehicle and XG300 sedan to the event's audience. ABC will broadcast the matches live Dec. 16 and 17. Gaylord Event Television, Nashville, created the event in 1994 and produces it.
Copyright September 2000, Crain Communications Inc.