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Hyundai unveils its first SUV

Published on .

Hyundai Motor Co. unveiled its first sport-utility vehicle today at the Detroit auto show. The Santa Fe concept vehicle is the first SUV designed, engineered and developed by the South Korean carmaker. The Santa Fe will be sold primarily in the U.S., said Finbarr O'Neill, president-CEO of Hyundai Motor America, Fountain Valley, Calif. Bates USA, Irvine, Calif., handles Hyundai's U.S. advertising.

Copyright January 1999, Crain Communications Inc.

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