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PARIS -- In an effort to provide greater visibility for advertisers, the International Herald Tribune will begin publishing front-page ads March 19.

The IHT, one of the world's leading media for reaching high-income business travelers and up-market tourists, will offer advertisers two below-the-fold, front-page spots daily: a vertical, two-column placement in the bottom-right corner, and a horizontal banner scanning the entire bottom of the page.

Front-page advertising is only available in black-and-white format, with a base price of $15,000 for either the vertical (5.5 inches height by 3.22 inches width) or horizontal (1.5 inches height by 13.3 inches width) placement.

A luxury watchmaker will be the first advertiser to use the new front-page format, while IHT sales staff are now marketing the placement toward other luxury goods producers, travel sector firms and information technology companies.

"We wanted to offer advertisers another premium position in the newspaper, and being on the front page is the best position you can get," said Patrice Monti, advertising director for France, Spain and Portugal. "We think this is an exceptional place for luxury goods producers to advertise."

The IHT -- an English-language daily produced in the French capital as a joint venture between The New York Times and The Washington Post -- reports paid circulation worldwide of 241,000 in 2000.

Some 70% of readers are in Europe, 20% are in the Asia-Pacific region and 7% are in the U.S., while the remaining 3% are split between Africa, Latin America and the Middle East.

Copyright March 2001, Crain Communications Inc.

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