×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Journal drops TV listings

Published on .

The Wall Street Journal, New York, dropped its year-old TV listings page this week. The decision to stop publishing was due to lack of ad support, said VP-Advertising Paul C. Atkinson, adding that major networks and cable channels balked at committing ad schedules. "It was a neat thing while we had it," Mr. Atkinson said, "but it was always advertising, not editorially, driven."

Copyright December 1998, Crain Communications Inc.

In this article:
Most Popular