Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(July 9, 2001) -- Kiplinger's Personal Finance magazine bought the subscription list of 13-year-old Individual Investor magazine.

The deal cost Kiplinger's $3.5 million in cash plus the assumption of Individual Investor subscription obligations of about $2.6 million.

Individual Investor had 430,000 subscribers. The magazine ceased publication with its current August issue. Kiplinger's rate base, or circulation guaranteed to advertisers, is 1 million.

Kiplinger's editor in chief and publisher, Knight Kiplinger, said there is little duplication between the subscribers of his magazine and that of Individual Investor -- only about 15,000 -- and that his magazine would not charge advertisers for the extra 400,000-plus circulation. -- Jon Fine

Copyright July 2001, Crain Communications Inc.

Most Popular
In this article: