Martha Stewart Living hikes rate base--again

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In a surprise move, Martha Stewart Living is adding 8% to its rate base effective with the March issue (on sale Feb. 26), hiking it to 1.54 million. The price of a color page holds steady at $75,715. The move is unusual because it comes on top of the already announced 18.5% increase that became effective with the February issue. Another '96 hike is still planned for September that will boost the rate base another 110,000 to 1.65 million.

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