I/Pro chief to step down

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Internet Profiles Corp. President-CEO Mark Ashida is expected to announce his resignation Monday. I/Pro, San Francisco, is the measurement and tracking company that once aspired to be the "Nielsen of the Internet." A new president will be named within the next few months. I/Pro board member Dave Carlick, an exec VP at Poppe Tyson, Mountain View, Calif., is expected to take a more active role with the company, perhaps as its chairman. A series of major layoffs has hit the company recently, including the departure of seven members of its marketing staff. I/Pro touts about 200 clients for its Web audit services, including The New York Times, The Wall Street Journal and Playboy.

Copyright December 1996, Crain Communications Inc.

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