Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

I/Pro, DoubleClick form alliance

Published on .

Web tracking company I/Pro and Web ad network DoubleClick have formed an alliance under which I/Pro will begin auditing DoubleClick traffic. DoubleClick also will adopt the I/Pro I/Code system, in which users register for a special code that they punch in as they travel from site to site. Registering enables I/Pro, and now DoubleClick, to monitor traffic through several sites. Also, I/Pro will work with DoubleClick to measure ad banner performance and how consumers travel through an advertiser site.

Most Popular
In this article: