I/Pro introduces I/Research

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I/Pro is launching I/Research, a suite of research services that let a site compare its traffic figures against a normative database of other I/Pro client sites. I/Pro plans to make the information available on a weekly basis to both clients and the media when the service starts this summer.

"Everybody's interested in having that one number that describes what's going on on the Web," said Bob Ivins, VP-market research at I/Pro, San Francisco. A site could gauge whether its weekly traffic is faring better or worse than other sites. I/Pro plans to offer comparative databases in several categories: all Web; technology news sites; general news sites; all advertisers and all sites selling advertising.

Key to the success of I/Research is getting I/Pro clients to give up their data, which will be presented in aggregate form, not on an individual basis. I/Pro is currently seeking client permission; USA Today and CBS are two sites that have expressed interest.

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