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I/Pro scores 1,000 audits

Published on .

Internet Profiles on Monday issued its 1,000th Nielsen I/Pro I/Audit report. The company began auditing Web activity in July 1995 and touts customers including Excite, Infoseek, USA Today Online, the New York Times and Yahoo. I/Pro has suffered turbulent times of late, with clients complaining they weren't receiving audit reports in a timely fashion. Earlier this month, the San Francisco-based company named Bradley Rode its new president-CEO, replacing Woody Hobbs, who had been acting CEO since Mark Ashida was forced out late last year.

Copyright March 1997, Crain Communications Inc.

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