Rolling Stone makes Web push

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Rolling Stone on Thursday plans to announce it has commissioned Agents Inc., Cambridge, Mass., an MIT Media Lab startup, to create its Web site. Agents Inc. is the creator of Firefly, an experimental Web site that uses intelligent agent technology to learn about users' preferences in music, movies and books and make recommendations about other music. Rolling Stone has had a presence on CompuServe for a few years, but has lagged in getting on the Web. The site is expected to launch later this spring.

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