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SEVENTEEN TO DISTRIBUTE AD-SUPPORTED CD-ROM

Published on .

Seventeen magazine will distribute 500,000 CD-ROMs with expanded interactive content and ads in June issues to subscribers in select markets. The CD-ROMs -- produced by MixxOne, founded by inventor and fashion executive Enzo Stancato -- are meant to be an enhanced entertainment catalog, allowing users to view fashion and beauty content from the CD-ROM while surfing the Web. Ads cost between 1¢ and 5¢ per CD-ROM, depending on circulation and target markets. Advertisers include Primedia, Westgate Resort & Hotels, eMarket Group, HotelView Corp. and DigMedia, a Web applications company. MixxOne also is in negotiations with AT&T Corp., Walt Disney Co., Sony Pictures and Warner Bros.

Copyright March 2001, Crain Communications Inc.

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