THE STANDARD NAMES WEST COAST SALES EXECUTIVE

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(July 31, 2001) -- Standard International Media today announced Jonathan Schwartz will lead the West Coast sales office for International Data Group's The Industry Standard.

While the magazine enjoyed rapid growth since it was launched in April 1998, like other computer-related publications, it fell on hard times in 2001.

Last year, The Standard led magazines in advertising sales at 7,440.1 pages (up 133.1% from 1999), but this year has fallen to No. 19 on the list with a 65% decline, according to latest numbers from the Publishers Information Bureau. Based in San Francisco, The Standard also has offices in Los Angeles, New York, Washington and London.

Prior to joining The Standard, Mr. Schwartz was vice president of sales at HVC Technologies and held sales positions at Ziff-Davis Publishing Company, where he served as West Coast ad director for Smart Business. -- Abbey Klaassen

Copyright July 2001, Crain Communications Inc.

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