On the heels of Tiger Woods winning The Masters golf tournament this past weekend, Nike relaunched its "I Am Tiger Woods" ad campaign April 14 and will also begin airing other earlier ads starring the 21-year-old phenom. It hasn't been determined how long the ads will remain in rotation. They originally broke late last year. Nike says its agency, Wieden & Kennedy, Portland, Ore., isn't working on any new ads capitalizing on Mr. Woods' victory.
Copyright April 1997, Crain Communications Inc.