last week began testing an 8-by-10-inch version of the traditionally 5-by-7-inch magazine on newsstands in Detroit and Baltimore, according to Electronic Media
. Executives at News America Publishing Group, which owns TV Guide
, said they hope the bigger publication will attract younger readers. Ad rates remain unchanged, said Joe Kiener, chief operating officer at News America Publishing. Cover price for the larger-size magazine is $1.99.
Copyright December 1998, Crain Communications Inc.