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Published on .

After a 17-year run, DDB Worldwide, New York, is putting the brakes on the Michelin baby cruising along in a tire from Michelin North America. A new spot breaking today centers around a mom-to-be who receives a set of tires at her baby shower. "We needed to evolve the campaign," said DDB Co-Chief Creative Officer Steven Landsberg. The spot retains the long-running tag: "Michelin.
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