i3 Mobile, a wireless media solutions provider, launched its first ad campaign aimed at enterprises, wireless carriers and consumers. The multimillion-dollar campaign, continuing through the first quarter of 2001, is handled by Quinn Fable, New York. The campaign consists of print, broadcast, e-mail and online advertising under the tagline, "The possibilities are wireless." Ads for i3 Mobile
will appear in The Industry Standard, Interactive Week, Business Week, Forbes, USA Today, Wireless Week
. TV is slated for CNBC; banner ads will run on CNBC.com and radio spots will be broadcast during "The Howard Stern Show.'' Additional broadcast and print media will run in targeted regional markets, as well as in international trade
Copyright September 2000, Crain Communications Inc.