In an 18 to 17 vote today, the International Advertising Association board voted to hold its 1998 World Congress in Cairo. The Egyptian city beat out another Middle East city, Dubai, which was expected to get the nod. Loula Zaklama, president and managing director of Rada Research & Public Relations Co. in Cairo, said she believed their presentation--handled by Cairo agencies Americana and Look Advertising Co.--included more organizational details about how the conference would be put together. Both cities had only 30 minutes for their presentations and both ran out of time. According to Les Margulis, senior VP and international media director at BBDO
, New York, and an IAA board member, both presentations were "highly professional, which was reflected in the vote margin."
Copyright June 1995 Crain Communications Inc.