For 1999, traditional consumer marketers--including retail, cars, travel and toys--accounted for 30% of spending; rounding out the top five categories were financial and computing categories (19% each), business services (7%) and Internet companies (6%). Fourth-quarter spending hit $1.7 billion, up 161% from the same period last year. Internet companies accounted for 12% of fourth-quarter spending. IAB figures are compiled by PricewaterhouseCoopers and based on reports from more than 200 companies owning more than 1,200 sites.
Copyright April 2000, Crain Communications Inc.