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TORONTO -- The Internet Advertising Bureau Canada and PricewaterhouseCoopers are to conduct an annual study to provide comprehensive information about online advertising in Canada.

Information will be collected in May from Canadian-based content providers that sell online advertising on their Web sites, with a report due in June.

The Online Advertising Report, as its being called, will not only provide a thorough look at online advertising in Canada, but will also look at it from a global perspective to see how Canadian content providers and advertisers stack up against other countries, says Ed Nemes, director, eBusiness Advisory Services Practice at PricewaterhouseCoopers.

The April issue of Ad Age Global ranks Canada fifth in actual dollars spent on online advertising and third behind the U.S. and Germany in terms of online ad spending against total ad spending.

PricewaterhouseCoopers provides similar online advertising research services to other Internet associations, among them the Internet Advertising Bureau in Europe and Interactive Advertising Bureau in the U.S.

IAB Canada is composed of Internet publishers, advertisers and agencies dedicated to the development and support of online advertising. -- Gail Chiasson

Copyright May 2001, Crain Communications Inc.

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