IAB names European committee

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The Internet Advertising Bureau named its European Advisory Committee (EAC) on October 16. The EAC will focus on the development of a pan-European IAB organization.

The committee members represent the following organizations: Associated Newspapers LTD, Moonfire Interactive, Carat Group, New Media Marketing & Sales, Carat Multimedia, Ogilvy & Mather, Channel 4, Real Media Europe, EMI International, Telefonica, France Telecom Multimedia, Telia, Interactive Marketing Partner (IMP), World Media Network, Media Angels, Yahoo! Europe, Microsoft and 1 & 1 Online Dialog GmbH.

When fully formed, IAB Europe aims to provide a collective voice representing the interests of European companies engaged in selling Internet advertising, and increase the profile and credibility of the European online advertising market.

Copyright October 1997, Crain Communications Inc.

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