IAB: Q3 online ad spend hit $1.2 bil

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Online advertising revenue hit $1.2 billion in the third quarter of 1999, according to the Internet Advertising Bureau's latest Internet Ad Revenue Report, conducted by the new-media group of PricewaterhouseCoopers. "It was a blowout quarter that sets the stage for a blowout year," said IAB Chairman Rich LeFurgy. According to the report, that figure is 148% higher than the same period in 1998 and 30% higher than the second quarter of 1999. Year-to-date online ad revenue for 1999 is now $2.8 billion; the IAB and PricewaterhouseCoopers project that total 1999 online ad revenue will top off at $4.4 billion, a number "that far exceeds predictions of most analysts," Mr. LeFurgy said. "[These numbers] underscore the acceptance of online advertising by advertisers and consumers alike." Marketer categories leading online ad spending were consumer-related (32%), computing (21%), financial services (19%), telecommunications (6%) and business services (5%). Types of online advertising included banners (55%), sponsorships (27%), interstitials (4%), e-mail (2%) and other types of online advertising (12%), including rich media ads.

Copyright January 2000, Crain Communications Inc.

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