Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(April 10, 2001) -- Online advertising trade group Internet Advertising Bureau said today that it is changing its name to the Interactive Advertising Bureau and making other changes to strengthen the organization. The organization said it has changed its name to "more accurately" reflect its membership. Among other changes, the group also decided to eliminate two minor categories of membership, Associate and Affiliate, to focus on companies that sell interactive advertising as opposed to entities involved in other parts of the interactive advertising arena. -- Catharine P. Taylor

Copyright April 2001, Crain Communications Inc.

Most Popular
In this article: