Conducted by the New Media Group of PricewaterhouseCoopers, the survey showed that revenue increased 9% above the $1.986 billion for the third quarter, though it fell far short of previous levels due to the overall slowdown across all media and a higher revenue base.
"The turbulence that has affected all advertising sectors in the past six months has also quite naturally impacted the Internet. While we have continued to grow as an industry, that growth has been tempered by the times, and I would expect that we will see this reflected in future reports," said Robin Webster, the IAB's president-CEO.
Consumer-related advertising led the way in spending with 32% for the quarter and 31% for the year, while computing was next with 21% for the quarter and 18% for 2000. Financial services accounted for 13% of spending in the quarter and 14% in the year, business services represented 6% for the quarter and 9% for 2000, and media totaled 9% for the quarter and 8% for the year. -- Adrienne Mand
Copyright April 2001, Crain Communications Inc.