×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IAB's measurement guidelines nearing completion

Published on .

Internet Advertising Bureau will release its finalized media measurement guidelines next week. Since preliminary guidelines were posted for comments in June, there have been only minimal clarifications, said IAB Secretary Kate Everett-Thorp, VP-crusader, advertising programs at CNET.

Copyright September 1997, Crain Communications Inc.

In this article:
Most Popular