IAB's road show to hit reluctant Web advertisers

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The internet Advertising Bureau is planning to take its pitch straight to reluctant Web advertisers by the end of this year with a traveling "road show."

The road show, being spearheaded by IAB's Agency & Marketer Relations Committee, is intended to reach major marketers that have allocated no money in their advertising budgets for the Web, said Greg Stuart, chairman of the committee and principal of New York-based consultancy @webrite.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

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