×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IAB's road show to hit reluctant Web advertisers

Published on .

The internet Advertising Bureau is planning to take its pitch straight to reluctant Web advertisers by the end of this year with a traveling "road show."

The road show, being spearheaded by IAB's Agency & Marketer Relations Committee, is intended to reach major marketers that have allocated no money in their advertising budgets for the Web, said Greg Stuart, chairman of the committee and principal of New York-based consultancy @webrite.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

In this article:
Most Popular