IAB seeks Web ad buyers and sellers for new study

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Millward Brown Interactive, which is conducting new research for the Internet Advertising Bureau, is seeking Web publishers, advertisers and agencies to participate in its Online Media Planning Research study. The goal of the study is to learn how different levels of online advertising frequency affect brand communication online. Those interested in participating should send e-mail to adstudy98@mbinteractive.com by July 31.

Copyright July 1998, Crain Communications Inc.

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