. The IAB said the guidelines are minimum acceptable standards to protect the privacy of users. The guidelines will be discussed at an IAB Privacy Forum July 12 in San Francisco; IAB held a similar event in New York last week. "In effect, we have established a baseline for IAB member companies to ensure the protection of [an] individual's privacy," IAB Chairman Rich LeFurgy said in a statement.
Copyright July 2000, Crain Communications Inc.