IAB signs off on bigger as better

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For the first time since it grappled with guidelines for uniform banner sizes in 1996, the Internet Advertising Bureau is issuing new voluntary guidelines to address a number of new advertising formats that have sprung up in the wake of the online advertising industry's sharp downturn.The formats, which include jumbo-size ads, along the lines of what CNET recently unveiled, and large vertical ads, which have come to be known in the industry as skyscrapers, total seven new sizes that the New York-based trade organization hopes will become a standard across prominent sites. The organization has been working on the project since late last year with the majority of the Internet's most prominent locations, including Yahoo!, AOL Time Warner, CNET, Walt Disney Internet Group, DoubleClick, Microsoft Corp.'s MSN, Excite@Home, Snowball.com, Terra Lycos, New York Times Digital and Phase2Media.

Copyright February 2001, Crain Communications Inc.

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