IAB U.K. FOLLOWS U.S. LEAD FOR NEW BANNER SIZES

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(July 26, 2001) -- The Interactive Advertising Bureau UK, following the lead of its U.S. counterpart, has agreed to voluntary guidelines for eight new advertising shapes and sizes following recent studies that show the Internet's effectiveness for branding.

Three vertical skyscraper spaces and five large rectangular spaces will join the list of recommended shapes and sizes already in place for banners.

The IAB UK also agreed that all sites offering these spaces will accept a load of 15K for Skyscrapers and a 20K load for all other new units. Larger file sizes can still be agreed to between publishers and clients. --Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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