The Internet Advertising Bureau and Wireless Advertising Industry Association are combining their wireless interests, as expected. The IAB's
Wireless Ad Council and the WAIA merged to form the Wireless Advertising Association, which will promote guidelines globally for wireless Internet and other wireless applications. The WAA becomes the first in a series of IAB subgroups, or Strategic Organizational Units, that will work on industry initiatives. "One of the strengths of the IAB is that it has always been focused on moving the industry forward, acting as a member platform to address issues and determine guidelines for the continued health and growth of the industry," IAB Chairman Rich LeFurgy said in a statement. "The wireless platform is at the stage in its development that the Internet was when the IAB was formed in 1996. Our efforts now will go a long way towards speeding the learning curve for wireless advertising and applications." The WAA will have its own global board and bylaws. The decision to merge comes after both groups launched similar initiatives in the past month. "This decision reflects the WAIA's and IAB's commitment to do what's best for the industry," said Tim DePriest, director of strategy and AdForce EveryWhere at CMGI's AdForce, which took the lead in forming the WAIA. "As we go forward, the WAA will benefit greatly from the ability to leverage the significant experience and expertise of the IAB and the power of its infrastructure, making the wireless effort that much stronger."
Copyright May 2000, Crain Communications Inc.