Ibeauty makes its online presence known

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Ibeauty, an online beauty superstore, picked Interactive8, New York, to create an online media plan and make the buy, online publicity, and affiliate marketing programs. Spending is estimated at $2 million. Ibeauty.com, formerly the Fragrance Counter, sells a wide range of high-end brands, including Calvin Klein, Versace, Elizabeth Arden, Liz Claiborne, Jean Patou and Escada.

Copyright September 1999, Crain Communications Inc.

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