Ibeauty makes its online presence known

Published on .

Most Popular
Ibeauty, an online beauty superstore, picked Interactive8, New York, to create an online media plan and make the buy, online publicity, and affiliate marketing programs. Spending is estimated at $2 million. Ibeauty.com, formerly the Fragrance Counter, sells a wide range of high-end brands, including Calvin Klein, Versace, Elizabeth Arden, Liz Claiborne, Jean Patou and Escada.

Copyright September 1999, Crain Communications Inc.

In this article: