IBelieve.com picks Beyond as first interactive AOR

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Online Christian site iBelieve.com, run by Christian retailer Family Christian Stores, chose Beyond Interactive, Ann Arbor, Mich., as its interactive advertising agency of record. IBelieve.com will be launched next year with a campaign including banner advertising, integrated content sponsorships, targeted e-mail and Web-based promotions. Spending was not disclosed.

Copyright December 1999, Crain Communications Inc.

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