IBM backs software

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IBM Corp., Somers, N.Y., on May 23 breaks a $150 million global marketing campaign touting how its software offerings--DB2, Lotus, Tivoli and Web-Sphere--support e-business. The effort by Ogilvy & Mather Worldwide, New York, kicks off on prime-time TV broadcasts featuring actor Avery Brooks, who portrayed Capt. Benjamin Sisko on "Star Trek: Deep Space Nine," explaining how the world is changing and successful e-businesses will need IBM software. Print ads begin in June and online ads later this summer. The effort deploys in Europe and Japan in the fall.

Copyright May 2000, Crain Communications Inc.

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