IBM TO BREAK NEW CAMPAIGN

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NEW YORK (AdAge.com) -- IBM Corp. in mid-October will break a print and TV campaign for its PC products and business services.

An initial print ad for IBM's new NetVista desktop PC line was planned for Sept. 17, when the line debuted, but was postponed following the Sept. 11 terrorist attacks.

The multimillion-dollar campaign by WPP Group's Ogilvy & Mather Worldwide, New York, supports the activities of IBM's Personal Systems business, which includes desktop PCs, ThinkPad notebook PCs and PC services.

Among the programs IBM will offer business customers are wireless communications services and the ability for companies to manage software upgrades remotely.

IBM spent an estimated $40 million on measured media to support PC products during the first six months of this year, according to Taylor Nelson Sofres' CMR.

The budget on the new drive is not known.

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