New IBM campaign touts e-business

Published on .

Most Popular
IBM Corp. today begins a $50 million to $60 million U.S., European and Canadian campaign running through August to explain how customers can execute e-business. IBM's latest corporate campaign will be launched in the U.S. with three humorous TV spots in IBM's "blue letterbox" format, with a four-page newspaper insert May 12 showing how customers Mercedes-Benz and Gulfstream Aerospace Corp. do e-business. A second insert appears late this month; Web and radio ads also will run. Print will run across Europe, with the TV spots airing in France, Germany and the U.K.

Copyright May 1999, Crain Communications Inc.

In this article: