×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IBM first to clone Macs

Published on .

IBM Corp. plans to begin selling IBM PCs running Apple Computer's Mac OS software in the second half of 1996. The move was mentioned in a press conference Monday morning in New York where IBM unveiled a long-delayed line of business PCs with PowerPC chips. Executives cautioned that many details, including a licensing agreement with Apple, still must be worked out.

But Tony Santelli, IBM general manager of Power Personal Systems, told Advertising Age the plan to incorporate Macintosh software has "tremendous implications," adding, "It could be a high-volume product. It wouldn't make sense to do it otherwise." IBM is the first top-tier PC marketer to announce plans for Mac clones.

In this article:
Most Popular