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IBM TO CONSOLIDATE DIRECT MARKETING

Published on .

(Aug. 27, 2001) -- IBM Corp. is said to be consolidating its direct marketing assignments, the majority of which are handled by WPP Group sibling shops OgilvyOne and Wunderman, both New York, and Havas Advertising's Brann Worldwide, Wilton, Conn. The tech giant also uses a variety of smaller shops for direct marketing. An IBM spokeswoman declined to comment; the agencies were not available for comment. WPP's Ogilvy & Mather Worldwide, New York, is agency of record for IBM's more than $600 million advertising account.

Copyright August 2001, Crain Communications Inc.

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