(Aug. 27, 2001) -- IBM Corp. is said to be consolidating its direct marketing assignments, the majority of which are handled by WPP Group sibling shops OgilvyOne
, both New York, and Havas Advertising's Brann Worldwide, Wilton, Conn. The tech giant also uses a variety of smaller shops for direct marketing. An IBM spokeswoman declined to comment; the agencies were not available for comment. WPP's Ogilvy & Mather Worldwide, New York, is agency of record for IBM's more than $600 million advertising account.
Copyright August 2001, Crain Communications Inc.